AI Insights · Timothy · July 2025
Top 5 iOS Crime Games in New Zealand: Q2 2025 Performance
Explore the performance trends of the top five crime games on iOS in New Zealand during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the crime games genre on iOS in New Zealand saw notable trends across the top five applications. Here's an overview of their performance, based on data from Sensor Tower.
Lands of Jail experienced a significant increase in weekly revenue, peaking at approximately $2.3K at the end of May. Downloads started strong at 1.6K in early April but saw a consistent decline, reaching just 130 by the end of June. Active users also saw a drop, from 2.7K in mid-April to just under 2K at the quarter's end.
GTA: San Andreas – NETFLIX maintained steady weekly downloads, with numbers fluctuating between 200 and 400. Revenue remained relatively low but culminated at $63 in the final week. Active users showed minor fluctuations, peaking at 3K mid-May before ending the quarter at 2.8K.
Airport Security: Fly Safe had a varied download pattern, starting at 117 and closing the quarter at 464. Its active user base grew steadily, reaching 605 by the end of June. Revenue saw a minimal increase, reaching $12 and $11 in the last two weeks.
An Elmwood Trail showed a modest revenue increase, peaking at $104 in early June. Downloads varied, with a peak of 393 mid-April, and active users followed a similar pattern, finishing at 504.
June’s Journey: Hidden Objects maintained a robust revenue stream, topping at $5.7K in late June. Downloads were steady, averaging around 150, while active users hovered between 1.6K and 1.7K throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
